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ERIC Number: ED179956
Record Type: RIE
Publication Date: 1978
Pages: 271
Abstractor: N/A
Reference Count: 0
Public Relations Plans.
Walker, Albert, Comp.
This packet contains descriptions of a variety of campaigns conducted by agencies for organizations or clients, or directly by the organizations. They were selected for their broad range of purposes and methodologies. The packet contains descriptions of the following campaigns: a campaign designed to build the economy of Orlando, Florida; a hospital community relations program; an aerosol education campaign; a campaign to publicize the opening of a new hospital; a campaign for the consolidation of Jacksonville City and Duvall County (Florida); an awards program instituted to promote high-quality public relations programs; and a program designed to provide public exposure to the major elements of steelmaking. (TJ)
Publication Type: Collected Works - General; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: A number of pages may not reproduce ; Best copy available