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ERIC Number: ED179896
Record Type: RIE
Publication Date: 1979-Apr
Pages: 8
Abstractor: N/A
Reference Count: 0
How Do I Know What My Attitude Is Until After I've Told You?
Chaitt, Kellie; Stires, Lloyd
The relationship between attitude change, recall of previous attitudes and dissonance between these two perceptions was investigated using 72 female undergraduates randomly assigned to one of three treatment groups. The first group, posttest first, completed a posttest after participation in a group discussion on construction of nuclear power plants, followed by a recall questionnaire of their earlier-held attitudes. The second group, recall first, took the posttest after completing the recall questionnaire. The third group was designated as the no-discussion control group. Evidence for "posttest sensitization" was obtained through an indirect measure of attitude change. Subjects who completed the posttest following a social influence attempt showed more distortion in recall of their pretest attitudes in the direction of their new attitudes than subjects who did not complete a posttest. Findings replicate the 1973 study by Goethals and Reckman and show that the effect is reduced when the posttest does not intervene between the discussion and the recall questionnaire. Although posttests may account for a large percentage of the change obtained in attitude change studies, results (of the present study) can not be generalizable to an unposttested population. (Author/CKJ)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Paper presented at the Annual Meeting of the Eastern Psychological Association (50th, Philadelphia, PA, April 18-21, 1979)