This booklet is one of eight developed both as resource guides to assist Wisconsin public schools in offering quality reading instruction and as models for improvement where there is a need for change. This fourth booklet defines the need for organizing an effective public relations program in local Right to Read effort. Methods of disseminating information to the public are listed and sample news releases for newspaper and radio use are offered, along with suggestions for utilizing television coverage. Appended is an annotated bibliography of eight publicity and public relations resources. (AEA)