ERIC Number: ED178676
Record Type: RIE
Publication Date: N/A
Reference Count: 0
Career Education: Hard Sell or Soft Sell?
Walker, Bonnie L.; Maeder, Jacqueline
A study was conducted to analyze the cognitive and affective effects of hard sell and soft sell career education programs. (The infusion of career education into the traditional content areas is termed as soft sell while the hard sell approach establishes career education as a separate, formal content area.) Hard sell and soft sell approaches were analyzed with hearing-impaired students in twenty-three classes using two programs designed and developed for hearing-impaired secondary students: (1) the Career Planning System, which uses the hard sell approach, and (2) the Career Education Project, which follows the soft sell approach. Student cognitive gains were measured on pre- and posttests designed for each program. A teacher attitude questionnaire was completed by teachers using each of the two programs. While pre- and posttest results across programs show a slight increase in the mean posttest scores, neither program tested resulted in an educationally significant student gain in career knowledge or in the traditional content area. The teacher attitude questionnaire revealed that teachers in the survey preferred teaching hard sell programs and believed that students benefit more from those programs. (LRA)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Model Secondary School for the Deaf, Washington, DC.