ERIC Number: ED178031
Record Type: RIE
Publication Date: 1977-Feb
Reference Count: 0
Pro-Social and Anti-Social Behaviors on Commercial Television in 1975-76. Report No. 1.
Greenberg, Bradley S.; And Others
This study investigates pro-social and anti-social behaviors portrayed on prime time and Saturday morning television during the 1975-76 season. An initial review of relevant research in this behavioral area is followed by a description of the basic content categories for pro-social and anti-social behaviors, motives and consequences of these behaviors, the measurement of act intensity, coder training program, coder reliability estimative procedures, and samples of television content. A total of 92 programs comprising 68.5 hours of viewing were analyzed for this study and results are discussed for a variety of frequency and time categories. Appendices include intensity of acts, shows by program type and representative intensity levels for both pro- and anti-social acts. (RAO)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Child Development (DHEW), Washington, DC.
Authoring Institution: Michigan State Univ., East Lansing. Dept. of Communication.
Note: Project CASTLE: Children and Social Television Learning; For related documents, see IR 007 415, IR 007 617, IR 007 621, IR 007 630, and IR 007 634