ERIC Number: ED177612
Record Type: RIE
Publication Date: 1979-Jan
Reference Count: 0
Legislators Rate Media Coverage of the 1978 Louisiana Legislature. Research Bulletin, Volume 2, Number 3.
Hicks, Ronald G.; Broussard, E. Joseph
In a 1978 followup to a 1977 survey of Louisiana legislators' perceptions about news media coverage of the annual legislative session, the legislators ranked the four major news media (daily/weekly newspapers, television, and radio) in terms of ten coverage factors. These factors included alertness, completeness, fairness, accuracy, interest, clarity, meaningfulness, aggressiveness, responsibility, and personal coverage. Three major points were gleaned from the data. First, the relative rankings of the four media remained the same from 1977 to 1978; daily newspapers ranked highest, followed by television, radio, and weekly newspapers (dailies were rated highest on nine of ten factors and overall coverage). Second, shifts occurred in the perceived strength and weakness of each medium; weaknesses shifted from completeness and meaningfulness in 1977 to lack of personal coverage in 1978, while the perceived strength of daily newspapers shifted from aggressiveness in 1977 to alertness in 1978. Third, a pronounced and universal dropoff of the ratings of all media occurred between 1977 and 1978, perhaps because of generally deteriorating relations between legislators and the media as a result of court litigation. (RL)
Publication Type: Reports - Research; Collected Works - Serials
Education Level: N/A
Authoring Institution: Louisiana State Univ., Baton Rouge. School of Journalism.