Attitudinal factors that hinder the economic and social advancement of women were investigated. Graduate students between the ages of 20 and 50 and enrolled in two southern institutions of higher learning were administered the Dolly-Bell Sex Discrimination Scale: Social and Economic Factors. Results indicate that sex discrimination is determined by a variety of factors. Prejudicial attitudes toward women are indicative of the threat perceived by subgroups in the population. No subgroup strongly disagreed with encouraging little girls to be assertive. However, males, particularly black males, reacted strongly to items indicating the independence or supervisory ability of women. Results suggest that efforts to combat attitudes hindering economic advancement of women should be designed for the particular subgroup and should deal with the threat perceived as a result of economic role change for women. (Author/BEF)