Based on the experiences of a child advocacy project in Tennessee entitled County Agents for Children, the guide -- over half of which consists of appendixes -- presents a general strategies and specific tasks for the child advocate volunteer or professional in developing community awareness. Specific ways to locate, organize, produce, distribute, and update information are reviewed. Possible information tools include radio shows, public addresses, local and regional directories, family council luncheons, pamphlet and brochure distribution, news articles, and special advocacy boards. Other aspects covered include self-promotion, how to use statistics, speech guidelines, organizing a board, how to develop directories, luncheons, film resources, and office materials. Among the appendixes are various newspaper articles and lists of resources. (DLS)