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ERIC Number: ED176351
Record Type: RIE
Publication Date: 1979
Pages: 18
Abstractor: N/A
Reference Count: 0
Mass Communication: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," January through June 1979 (Vol. 39 Nos. 7 through 12).
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 29 titles deal with a variety of topics, including the following: the mythology underlying television advertising; the ethnicity of television commercials; the impact of television food commercials on young children; comparative media effectiveness in an evangelistic campaign; media policies in 16 Asian countries; media use and preference of the elderly television viewer; the relationship between television viewing, achievement, IQ, and creativity; the transfer of psycholinguistic principles to the study of screen media; adolescent involvement with television characters; the development of radio and television in Denmark; analysis of subscriber reaction to cable television public access programing in New York City; application of cognitive style as a predictor of recall, information salience, and attitudes toward television commercials; discriminatory television advertising; children's impressions of television characters; public radio in Colorado; the influence of television on children's conceptions about occupations, on their reading readiness and potential literacy, and on their aggressive behavior and socialization; broadcast sales training in higher education; and the history and development of cable television in Baltimore County, Maryland. (MKM)
Publication Type: Reference Materials - Bibliographies; Collected Works - Serials
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
Identifiers: N/A