ERIC Number: ED176350
Record Type: RIE
Publication Date: 1979-May
Reference Count: 0
Measuring Issue Agendas in Agenda-Setting Research.
Towers, Wayne M.
Using a sample from a homogeneous population, a study was conducted to examine the distinction between intrapersonal and interpersonal issue agendas, and the use of open-ended questions, paried comparisons, and semantic differentials to measure respondent agendas. The study found measurable differences between intrapersonal and interpersonal issue agendas on both the individual and aggregate levels. The three measurement techniques were found to produce consistent interpersonal agendas, but a lack of consistency across the three measures for intrapersonal agendas indicated that choice of technique could affect the measurement of issue agendas. (Author)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Agenda Setting
Note: Paper presented at the Annual Meeting of the International Communication Association (Philadelphia, Pennsylvania, May 1-5, 1979)