ERIC Number: ED176289
Record Type: RIE
Publication Date: 1979-Aug
Reference Count: 0
Non-News Users: An Analysis of a Non-Viewing Population.
Poindexter, Paula M.
Approximately 1,200 adults were interviewed in a study designed to determine the identity of the nonviewers of television news, the differences between local and network news nonviewers, the sources of news used by nonviewers, and the attitudes of nonviewers toward keeping informed of the news. The findings revealed that about one-third of the respondents fell into one of three nonviewer categories: nonviewers of both local and network news, nonviewers of local news only, and nonviewers of network news only. A socioeconomic analysis of the nonviewers showed that young adults were more likely than older adults to be nonviewers. Adults with high education levels and income were more likely found in the nonviewer of both local and network news and nonviewer of local news only categories, while poor and uneducated adults were found in the nonviewer of network news only group. No differences were found between men and women in their attention to televised news. The findings also revealed that nonviewers did not avoid other news sources; only the nonviewers of network news tended to avoid radio and daily newspapers. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)