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ERIC Number: ED175894
Record Type: RIE
Publication Date: 1978-Aug
Pages: 184
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
How To Measure Attitudes. Program Evaluation Kit, 5.
Henerson, Marlene E.; And Others
Most of the information in this booklet is useful for both formative and summative evaluations. The booklet offers information to help the evaluator develop skills in designing and using instruments to measure affective objectives or attitudes. The chapters cover: (1) an introduction to the measurement of attitudes and attitude change; (2) essential preliminary questions; (3) selection of approaches to collecting attitude information; (4) location of existing measures; (5) development of questionnaires; (6) development of attitude rating scales; (7) Development of interviewing techniques; (8) assessment of the need for and development of written report requests; (9) the design of observation procedure; (10) development of sociometric instruments; (11) reliability and validity of the measures; and (12) suggestions for summarizing, analyzing, and displaying the data. (MH)
Sage Publications, Inc., 275 South Beverly Drive, Beverly Hills, California 90212 ($7.95 ea.; complete set, $49.95, plus $1.50 postage and handling)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: California Univ., Los Angeles. Center for the Study of Evaluation.
Identifiers: N/A
Note: For related documents, see TM 008 703-709