Qualitative/naturalistic inquiry intends to discover whatever naturally occurring order exists rather than to test various theories or conceptual frameworks held by the investigator. Naturalistic, ecological data are urgently needed concerning the behavior of educational administrators. Such data can considerably change the knowledge base of the field and may also speak to such operational concerns as management and planning. A running narrative record called a chronolog has been developed at Indiana University that can be used to reliably collect such data. Studies so far have investigated the behavior of a university administrator, superintendents, principals, school psychologists, and child advocates. An earlier study using a similar method explored differences between effective and ineffective teachers. Potential contributions of naturalistic methodologies to the overall study of administrative behavior are discussed. (Author/MLF)