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ERIC Number: ED175071
Record Type: RIE
Publication Date: 1979-May
Pages: 13
Abstractor: N/A
Reference Count: 0
Organizational Communication: A Needs Assessment.
Kaplin, Diana Whitney
A study to determine the communication needs and activities of a variety of organizations was conducted by interviewing representatives of ten organizations ranging in size from a staff of two to an international staff of 25,000 persons. The in-depth interviews were designed to gain information about the nature of the organization and the respondent's role in it, the nature of communication within the organization, the nature of communication problems within the organization, the organization's needs in the area of communication services, and the nature of positions available to professionals in communication. Needs and problems that were identified included: improving public speaking skills; improving employees' interpersonal skills; increasing the effectiveness of group communication (meetings); improving problem-solving, decision-making, and negotiation skills within the organization; improving communication channels and feedback systems; improving the quality and quantity of information dissemination; examining the means of communication within the organization and their relationships to each other; interpreting computer information; developing strategies for and measurement of organizational change; and providing opportunities for employees to explore their intrapersonal communication in relation to their work. (TJ)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Philadelphia, Pennsylvania, May 5-7, 1979)