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ERIC Number: ED174078
Record Type: RIE
Publication Date: 1979-May
Pages: 16
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Influence of Student Recruitment Activities: Relationship between Experiencing an Activity and Enrollment. AIR Forum 1979 Paper.
Braxton, John M.
A study was conducted to help discern the relationship between various student recruitment activities and enrollment. A set of 10 recruitment activities utilized by the office of admissions at a private selective undergraduate institution of about 2300 students was selected for analysis. The activities were classified as on-campus contacts and off-campus contacts. The subjects were the 1311 accepted applicants for admission to the class of 1981. Questionnaires were sent to the 561 enrollees (those who paid the admissions deposit) and the 750 non-enrollees. The findings indicate that there is almost no relationship between the off-campus contacts and enrollment yield, while moderate correlations between on-campus contacts and enrollment yield were observed. The study results identify the need for colleges to evaluate on a continuous basis the effectiveness of recruitment activities they employ. (SW)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: AIR Forum 1979
Note: Paper presented at the Annual Forum of the Association for Institutional Research (19th, San Diego, California, May 13-17, 1979)