Although improved teaching methods, materials, and technology probably have made university graphics instruction better today than ever before, students need to become more aware of ways in which they can provide cost-effective design to companies and organizations interested in getting maximum value from printing budgets. Such printing economies begin with concepts and objectives for the printed piece and continue through the choices for its design, format, paper, production, and printing contract. Graphic designers are more valuable to their employers and clients when they understand that savings are generated by intelligent methods of selecting and buying paper, typesetting, art, and color materials; and college professors can help develop such graphic designers by encouraging more student attention to economical design. (Author/RL)