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ERIC Number: ED173829
Record Type: RIE
Publication Date: 1979-Aug
Pages: 15
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Super Sequel to "Roots": Its Impact on Black and White College Students.
Lee, Eui Bun
A study of 186 black and 141 white college students was conducted after the televised sequel to "Roots" to ascertain viewing frequency, perception, and attitude change. Each student responded to a questionnaire consisting of 13 items related to the series and questions on demographic characteristics of the students. It was found that both heavier viewing and more favorable perception of the series were expressed by the black students. An immediate impact on racial change was felt more strongly by white respondents than by black respondents, while white students were slightly more optimistic about the potential of television for improving relationships between blacks and whites. (TJ)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Media Effects; Roots (Haley)
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, Texas, August 5-8, 1979)