This monograph presents theory and exercises for understanding nonprint media, their effects on students, and their use in the English classroom. Specific topics covered include school as a medium; teaching as a medium; English teaching and the "electric dream"; adolescent culture and the electric age, and related activities for the classroom; the mythic structure of television commercials; and how to "conquer" the television set by making audio cassettes and photographs. A transcript of a television speech essay; lists of professional organizations, workshops, and festivals; and numerous photographs are also included. (DF)