This study was conducted to determine the perceptions held by public school and community college administrators in North Carolina, Virginia, and West Virginia concerning the types of personnel and the academic degrees held by these individuals in the field of educational media. Administrators were asked to respond to a prepared survey instrument designed to obtain information on the degree levels and on the number of librarians, educational technologists, combination librarians/ educational technologists, and paraprofessionals who are presently employed in the three state area. In addition, the respondents were asked to project future personnel needs and degree levels sought. A third section attempted to identify additional competencies that would be desirable for persons presently on the staff and for future employees. The last section tried to determine the attitudes of the respondents toward the importance of educational media. The population used consisted of 235 administrators in the three states. The questionnaire and cover letter are appended. (Author/JEG)