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ERIC Number: ED172293
Record Type: RIE
Publication Date: 1979-May
Pages: 27
Abstractor: N/A
Reference Count: 0
The Impact of Television: A Natural Experiment Involving Three Communities.
Williams, Tannis MacBeth
The five research papers that comprise this document report on research into the impact of the inception of television reception on residents of a Canadian town, "Notel." The introductory section tells how Notel and two other similar Canadian towns that already had television reception were studied just before Notel received television reception in 1973, and again two years later; the section also explains the cross-sectional and longitudinal comparisons that were made in the research. The research papers separately outline findings on the impact of television on children's aggressive behavior, reading skills, cognitive development, and sex role perceptions, as well as on residents' participation in community activities. The findings presented suggest that television viewing may result in the following: increases in children's physical and verbal aggression; decreases in reading skills, varying by sex and grade level; decreases in some cognitive skills; formation of more traditional sex role attitudes; and decreases in participation in community activities. (GT)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Canada; Media Effects
Note: Paper presented at the Annual Meeting of the International Communication Association (Philadelphia, Pennsylvania, May 1-5, 1979)