ERIC Number: ED172287
Record Type: RIE
Publication Date: 1978
Reference Count: N/A
The Mass Media: Aspen Institute Guide to Communication Industry Trends.
Sterling, Christopher H.; Haight, Timothy R.
Intended to provide a single reference source for the most significant statistics describing communication industry trends in the United States since 1900, this book is a collection and assessment of the currently available quantitative descriptive information on mass media industries. The core of the book is its more than 300 tables of data on the publishing, motion picture, recording, and broadcast industries. These data are supplemented by a brief interpretative text, an analysis of source reliability and validity, and a listing of several sources of further information in each subject area. Sections focus on the following topics in the media industries: growth, ownership and control, economics, employment and training, content trends, audience size and characteristics, and United States media industries abroad. (DF)
Descriptors: Broadcast Industry, Communication (Thought Transfer), Journalism, Mass Media, Media Research, Publishing Industry, Radio, Statistical Data, Tables (Data), Television
Holt, Rinehart & Winston Publishers, Heller Road and Benigno Boulevard, Bellmay, New Jersey 08031 ($25.00 cloth)
Publication Type: Books; Numerical/Quantitative Data; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Published by Praeger Publishers as part of the Praeger Special Studies Program