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ERIC Number: ED171310
Record Type: RIE
Publication Date: 1978
Pages: 124
Abstractor: N/A
Reference Count: 0
A Comparison of the Connotative Meaning of Visuals Presented Singly and in Simultaneous and Sequential Juxtapositions.
Noland, Mildred Jean
A study was conducted investigating whether a sequence of visuals presented in a serial manner differs in connotative meaning from the same set of visuals presented simultaneously. How the meanings of pairs of shots relate to their constituent visuals was also explored. Sixteen pairs of visuals were presented to both male and female subjects in small community college classrooms on two separate occasions, once in simultaneous and again in sequential juxtaposition. Ratings for the visuals were obtained on eleven semantic differential scales. Ratings of the same visuals not in juxtaposition were also made by a separate group. Measurements of connotative meanings were compared between these simultaneous, sequential, and single conditions. No significant difference was found between sequential and simultaneous juxtaposition of a single action shot of a face; nor between either form of juxtaposition and presentation singly; nor between either form of juxtaposition rated as a whole. It was found in six out of eight pairs, that the rating of the pair resembled the rating of one of its constituents; in two cases, the ratings resembled neither constituent. (JEG)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Connotative Meaning; Simultaneous Juxtaposition
Note: Paper presented at the Annual Meeting of the Association for Educational Communications and Technology (New Orleans, Louisiana, March 1979)