ERIC Number: ED171187
Record Type: RIE
Publication Date: 1979
Reference Count: 0
"Marketable" Degrees: The Expansion of Business Enrollment. Regional Spotlight, Vol. 12, No. 4, Winter, 1979.
Prodgers, Stephen B.
Articles on the expansion of business enrollment in higher education, prospects for liberal arts majors, and the lack of understanding by Americans about business and economics are included in this bulletin. It has been theorized that college students are studying business fields because of limitations in the job market. More women and blacks are reported to be studying business, and women are enjoying a seller's market upon graduation from business schools. There is an increase in cooperative education programs, workshops, and internships. Programs in southern colleges and universities are briefly described. The question of whether business education should emphasize knowledge itself or practical skills is addressed. The establishment of new schools of business in the South is also discussed. A Southern Regional Education Board Study has found that in addition to the liberal arts, the fields of education, law, and communications are being edged out of the traditional college job market. The employment prospects of liberal arts majors in comparison to business majors are examined. (SW)
Descriptors: Blacks, Bulletins, Business Education, Cooperative Education, Education Work Relationship, Employment Opportunities, Females, Higher Education, Labor Market, Liberal Arts, Majors (Students), Southern Schools, Trend Analysis, Womens Education
Southern Regional Education Board, 130 Sixth Street, NW, Atlanta, GA 30313
Publication Type: Collected Works - Serials; Reports - Descriptive
Education Level: N/A
Authoring Institution: Southern Regional Education Board, Atlanta, GA.