ERIC Number: ED171184
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Effective Publications for Colleges and Universities. Revised Edition.
Arden, Kelvin J.; Whalen, William J.
This guide is intended as an aid in producing effective institutional publications. It addresses: communicating through publications; organizing the publications office; editing and writing techniques; buying printing; the catalog; recruiting and career materials; publications; organizing the annual report; faculty, student, and other handbooks; newsletters; internal communications; special purpose publications; using photos and photographers; art and artists; stretching the publications dollar; and the new technology. A brief bibliography is appended. The guide does not specifically cover technical reports, alumni magazines, student publications, or the kind of scholarly book publishing ordinarily handled by a university press. (Author/MSE)
Descriptors: Annual Reports, College Administration, Cost Effectiveness, Editing, Expository Writing, Faculty Handbooks, Fund Raising, Graphic Arts, Guidelines, Higher Education, Illustrations, Organizational Communication, Photographs, Public Relations, Publications, Publicize, Reference Materials, School Catalogs, School Publications, Technology
Council for Advancement and Support of Education, Suites 530/600, One Dupont Circle, Washington, DC 20036
Publication Type: Reference Materials - General; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.