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ERIC Number: ED169418
Record Type: RIE
Publication Date: 1978-Aug
Pages: 20
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Evaluation, Potency and Activity (EPA): Dimensions of Implicit Personality Theory?
Kim, Moonja Park; Rosenberg, Seymour
The adequacy of the evaluation, potency, and activity (EPA) system as a scheme for the dimensions of an individual's implicit personality theory was tested using two methods. In the free-response method, each subject described himself and a number of people known to him using trait terms of his own choice; in the other method, each subject used a common set of traits from a list provided by the investigators. The results show that: (1) evaluation is the only strong dimension underlying personality perception for most of the subjects; (2) activity exists in only a few subjects' perceptions; and (3) orthogonality among evaluation, potency, and activity was not found on an individual level, but rather was produced from the aggregation of data across individuals. Also, as expected, such orthogonality is more likely to emerge with a provided list of traits than with a free-response list. (Author)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Paper presented at the Annual Convention of the American Psychological Association (86th, Toronto, Ontario, Canada, August, 1978); Best copy available