ERIC Number: ED169362
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Distributive Education--Advertising. Kit No. 73. Instructor's Manual [and] Student Learning Activity Guide.
An instructor's manual and student activity guide on advertising are provided in this set of prevocational education materials which focus on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics, distributive education, health occupations, world of work, trade and industry, and office occupations.) The instructor's guide is organized into the following elements: title of activity, duration of activity (five to eight periods), activity goals, six instructional objectives, related vocational clusters, and activity implementation (description, materials needed, safety considerations, teacher preparation prior to class, during the class, follow-up activities, and masters for duplication [e.g., old ads]). The student activity guide provides step-by-step instructions (narrative and illustrations) for completing each instructional objective (e.g., match modern ads with old ads, identify good advertising principles). At the end of each set of instructions is a student check point (evaluation activity). Occupational descriptions for an art director, fashion artist, graphic designer, illustrator, and commercial designer conclude the document. (JH)
Descriptors: Advertising, Behavioral Objectives, Commercial Art, Distributive Education, Instructional Materials, Learning Activities, Learning Modules, Occupational Clusters, Occupational Information, Prevocational Education, Teaching Guides
Vocational Education Media Center, 10 Tillman Hall, Clemson University, Clemson, South Carolina 29631 (complete set of modules, 14 filmstrips and cassettes, $260.00; set of 87 student modules, $42.50)
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Clemson Univ., SC. Vocational Education Media Center.; South Carolina State Dept. of Education, Columbia. Office of Vocational Education.
Note: For related documents see CE 020 474-566