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ERIC Number: ED168085
Record Type: RIE
Publication Date: 1978
Pages: 14
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Uses and Effects of Television and Other Mass Media: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," October through December 1978 (Vol. 39 Nos. 4 through 6).
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 16 titles deal with the following topics: children's reactions to television commercials and their associated products; an observational instructional analysis of "Sesame Street"; the effects of feedback in televised lectures on attitude change, source credibility, and speaker performance; a redefinition of television criticism; the perceived utility of the content of over-the-counter drug commercials; broadcasting in Iran; messages concerning food, eating behaviors, and ideal body image on network television; network television's coverage of international affairs from 1972 to 1976; "media Imperialism"; the influence of television on children's apprehension of stories; media reflections of the consumer movement; the use of broadcasting at the British Open University; audience influence on the programing of "Sesame Street"; the narrative capabilities of prose and film; and information characteristics and sex-role portrayal in television commercials. (FL)
Publication Type: Reference Materials - Bibliographies; Collected Works - Serials
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
Identifiers: N/A
Note: May be marginally legible due to small print