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ERIC Number: ED168078
Record Type: RIE
Publication Date: 1978-Nov
Reference Count: 0
The Neo-Populist Vision of America: A Fantasy Theme Analysis of George McGovern's Presidential Campaign.
Semlak, William D.
The purpose of this paper is to demonstrate how the 1972 presidential campaign of George McGovern embodied a rich Neo-Populist rhetorical vision that served as a framework for the candidate's campaign rhetoric. The thesis of the paper is that the Neo-Populist vision of McGovern included three particular fantasies, each of which dressed the McGovern persona as a Populist hero, included a plot line involving Populist motives, and visualized villains in the Populist vein. The paper examines the "Man of Principle" fantasy as an example of McGovern's Neo-Populist identity; the "New Politics" fantasy, which reveals the positions used by McGovern to project a Neo-Populist plot line; and the "Grass Roots" fantasy, which shows how the Neo-Populist rhetoric was used on the political stage. (Author/RL)
Publication Type: Historical Materials; Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: McGovern (George); Political Campaigns
Note: Paper presented at the Annual Meeting of the Speech Communication Association (64th, Minneapolis, Minnesota, November 2-5, 1978)