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ERIC Number: ED168063
Record Type: RIE
Publication Date: 1978-Apr
Pages: 23
Abstractor: N/A
Reference Count: 0
Viewers' Perception of TV Images: Empirical Research and Television Aesthetics.
Metallinos, Nikos
To relate scientific evidence with subjective interpretations relevant to the construction and appreciation of visual images, this paper reviews the literature pertinent to the processes involving the perception of visual images, the distinct functions of the left and right hemispheres of the human brain in recording and interpreting visual data, the physiological properties of television images, and the compositional factors that determine the effective structure of television images. The paper concludes that the construction of significant theories on television aesthetics, insofar as viewers' perception, interpretation, and response are concerned, should be based on empirical research that relates scientific findings (studies on visual perception, neurology, and physiology) with subjective interpretations (studies on visual communication and art composition). Such research, it contends, will bridge the gap between factual information and intuitive choices and will enhance the field of visual communication. (Author)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Paper presented at the Annual Meeting of the Broadcast Education Association (Las Vegas, Nevada, April 7-9, 1978); Some figures may not reproduce well due to light small type