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ERIC Number: ED168058
Record Type: RIE
Publication Date: 1978-Apr
Reference Count: 0
A Contextual Theory of Social Style in Primary Relationships: Exploratory Research.
Snavely, William B.
A theory proposed in explanation and prediction of a concept of social style--an individual's distinctive pattern of communication behavior as perceived by others--was tested in an exploratory study. The two dimensions of social style (assertiveness and responsiveness) served as criterion variables for the study. The major goal of the research was to determine the theoretical impact of the context of a relationship upon the perception of social style. Thirteen dimensions of person perception were hypothesized to be predictive of social style in such a manner that the predictive models would be unique for each of three contexts of primary relationships: acquaintances, friends, and coworkers. These variables, along with the criterion variables of assertiveness and responsiveness, were operationalized and included in a questionnaire packet which 164 "target" individuals were asked to distribute to three others: an acquaintance, a friend, and a coworker. A total of 109 acquaintances, 105 friends, and 106 coworkers comprised the usable subject population. Data collected from these subjects were supportive of a contextual view of social style in primary relationships. Four laws of interaction and 21 propositions (which are presented in the paper) were developed in support of the theory. (Author/GT)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, Illinois, April 25-29, 1978)