ERIC Number: ED168046
Record Type: RIE
Publication Date: 1977-Aug
Reference Count: 0
A Dualistic Presumption: The Journalist as Conduit "and" Pluralist.
Barney, Ralph D.; Baker, Don M.
The task of the journalistic pluralist is one of presenting alternatives so that audiences may exercise personal freedom in choosing among them. It has been held generally that the more publications there are--the more sources of information--the more the idea of pluralism will be served. However, with the consolidation of media ownership and the emergence of more specialized audiences, this assumption has become obsolete. In redefining the concept of pluralism, a model has been proposed that places the individual journalist in the position of conduit. As a conduit, the journalist has a responsibility to offer a forum to the "special pleader"; however, the more difficult responsiblity is that of generating and presenting messages that tend to counter those of the organized special pleading groups. Such generation of alternative messages allows individual audience members to consider options in their decision making processes. Thus, the pluralistic journalist becomes an essential element in the production of decisions by society. (FL)
Publication Type: Information Analyses; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 21-24, 1977)