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ERIC Number: ED166761
Record Type: RIE
Publication Date: 1979-Jan
Pages: 7
Abstractor: N/A
Reference Count: 0
The Children's Advertising Battle.
MacKie, Alexander
A number of relevant issues surround the arguments of both opponents and proponents of the Federal Trade Commission's proposals to ban or control certain advertising during children's television programs. Groups against regulatory action point out that parents, not children, are the consumers and have a right to free choice in their purchases. Likewise, advertisers assert that such discrimination violates their freedom of expression, and the television industry claims financial damage. Others suggest that children's programing would be limited severely or even eliminated by such action. Proregulatory arguments concentrate on protecting children and rely for support on studies that have explored the effects of media on children. While both groups lobby intensively for a total political solution to the problem, it appears that public sentiment favors a more moderate approach, possibly greater media emphasis on nutrition education. (MAI)
Publication Type: Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Freedom of Information Center, Columbia, MO.
Identifiers: Federal Trade Commission
Note: Parts marginally legible due to small print