Recent restrictions in funds made available to higher education, reinforced by declining birth rates and slowing or falling enrollments, are forcing an adjustment of thinking by educators. The growth of the last 20 years was not the normal state of higher education. Educators have come to think that bigger is better as enrollments and faculty have grown and departments have tried to be popular and have seized on fads. One adjustment educators must make is to consider what a particular academic field such as communication can do for its students. If communication departments convey the impression that they think they are experts in everything, they will arouse the suspicion that they know nothing about everything. If communication departments are going to go into an area, it should be because there is a significant reason for being there as part of the central mission. Concentrating on quality instead of size is important if the coming years are to benefit students and faculty. (TJ)