ERIC Number: ED166732
Record Type: RIE
Publication Date: 1976-Apr
Reference Count: 0
Perception of a Communication Source: An Examination of the Ideal Supervisor and Subordinate within a Military Organization.
Hellweg, Susan A.
A study was designed to examine an underlying assumption regarding the use of the semantic differential in measuring the credibility and homophily of a communicator, namely, that responses to an ideal source position themselves at one extreme end of the scale, reflecting the monotonic function of the instrument such that the highest response frequency moves down the scale as the evaluation of the source decreases. Two groups of male regular commissioned officers, one containing 148 respondents, the other containing 187 respondents, completed scales relative to credibility and homophily for one of two sources: the ideal male immediate supervisor and the ideal male immediate subordinate. Analysis of the data revealed that all responses to items were significantly different from the extremity assumption of the instrument, but with various degrees of strength of association. Significantly different responses were found for 16 of 30 credibiltiy items and 8 of 16 homophily items between perceptions of the ideal supervisor and subordinate. (Twelve tables of data are appended.) (Author/FL)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Portland, Oregon, April 13-17, 1976)