NotesFAQContact Us
Search Tips
ERIC Number: ED166205
Record Type: RIE
Publication Date: 1978-Mar
Pages: 14
Abstractor: N/A
Reference Count: 0
Social Desirability as a Response Style on the Adjective Check List.
Markos, Val H.; Jackson, Kenneth
The effect of social desirability on the variance accounted for by the scales of the Adjective Check List (ACL) was investigated in a sample of 366 female college students. Social desirability as a response style was defined as the tendency to present oneself in a favorable manner. The ACL was scored according to 23 of the 24 keys in the test manual. These data were submitted to principal components analysis, and the major resulting factors were rotated orthogonally for purposes of interpretation. A different sample of 20 females from the same college then rated the social desirability of each of the 300 ACL adjectives, on a scale of 1 to 5. Fifteen adjectives were selected as having high social desirability, 15 as neutral, and 18 as low. Statistical analysis indicated that three major components accounted for 75-78% of the total variance. The first of these three factors, social desirability, accounted for 35.6 and 35% of the variance in two principal components analyses. It was concluded that the primary factor measured by the Adjective Check List is social desirability. The data are appended. (Author/GDC)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Adjective Checklist (Gough and Heilbrun); Social Desirability
Note: Paper presented at the Annual Meeting of the Southeastern Psychological Association (24th, Atlanta, Georgia, March 15-18, 1978)