A study was done on teachers, professors of education, and preservice teachers in order to investigate the process of measuring attitudes and to denote the level of attitudes held by these educators about the free enterprise system. The study used a semantic differential to determine the attitudes of 28 subjects toward selected economic concepts representing business, government, and labor. Overall the three levels of subjects had low to medium evaluative scores (denoting feelings and judgments concerning concepts), but higher activity ratings (denoting that certain economic elements were felt to be very strong and active within the economic system). One can conclude that attitudes of educators are transferred through subject matter as well as displayed in the classroom. (DS)