The Relating, Discovering, Advocating, and Supporting (RDAS) notion of concept selling is applied to the marketing of products and services emanating from educational research and development. The four RDAS categories are further divided into 12 sequential and interdependent tasks: Client Identification; Fact Finding; Planning; Establishing Credibility; Targeted Research; Focused Planning; Problem Analysis and Agreement; Planning the Presentation; Presenting; Facilitating the Decision; Achieving Closure; and Rediscovering. Rationale, practical suggestions, and examples related to marketing task accomplishment are presented within the discussion under each major heading. This RDAS schema provides a template against which practitioners may assess their current activities, and may serve as a basis for establishing a new genre of management and cost accounting systems that can be applied to marketing educational products and services. (Author/CMV)