Functions of educational specialists, including educational psychologists, in the field of pharmaceutical education are discussed. The functions considered range from a general educational consultant to evaluator of an innovative program. Requirements for functioning effectively within a pharmacy school are also examined. The compensation available for those involved is outlined, and the future of educational psychologists in pharmacy education is described. This is considered in view of the recent federal proposal to discontinue capitation funds for schools of veterinary medicine, optometry, pharmacy, and podiatry as contrasted to the continuing need and mounting concern for the improvement of the educational process in schools of pharmacy. It is noted that there are 72 schools of pharmacy in the U.S. and approximately 30 to 40 educational specialists working within those schools, engaged in a wide variety of activities including "pure" educational research, program evaluation, curriculum development and revision, test design, admissions research, faculty evaluation, development of certifying examinations, and faculty development. (Author/LBH)