ERIC Number: ED165218
Record Type: RIE
Publication Date: 1978-Nov
Reference Count: 0
"Roots" and Racial Attitudes: A Cross-National Study.
Hur, Kenneth Kyoon; Robinson, John P.
To compare American and English audience attitudes after viewing the television production of "Roots," a study was devised whereby sample groups from both countries were surveyed regarding their perceptions of program content and its historical accuracy, their judgments regarding the show's portrayal of slavery, and their personal racial attitudes. Results of the survey indicated the following: both American and British samples revealed heavy exposure to "Roots"; both audience samples considered the series to be a credible portrayal of the conditions of slavery; the British viewers, however, thought that the blacks suffered more than white immigrants at the same period, while 26% of the American audience disagreed; more British than American viewers regarded the present day black as equal to the white in trustworthiness and incentive; both groups revealed a low correlation between the viewing of "Roots" and changes in racial attitudes; and American nonviewers of "Roots" tended to avoid the show more because of their negative racial attitudes, while for British nonviewers different tastes in programing affected their choices. (Tables are included.) (MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response; England; Roots (Haley); United States
Note: Paper presented at the Annual Meeting of the Speech Communication Association (64th, Minneapolis, Minnesota, November 2-5, 1978)