Defining "taboos" as laws, norms, or personal beliefs specifying situations in which behaviors or topics should not be performed or communicated about, this paper provides a conceptual and theoretical communication perspective governing the movement of taboos in social change situations. Applying Joseph Woelfel's message-oriented linear force aggregation theory to taboos, the paper provides a theoretical rationale for five methods of taboo removal: relabeling the taboo, offering "diffuser" incentives, legalizing it, promoting the idea of popular approval of it, and creating a festive atmosphere around it. The paper also discusses ways in which mass media antitaboo campaigns can overcome the barriers that seem to mitigate media effects, and it concludes with a list of five hypotheses to test the role of the media in taboo-reducing campaigns. (Author/FL)