This self-instructional module on success in small business is the first in a set of twelve modules designed for small business owner-managers. Competency objectives for this module are (1) ability to evaluate chances of success based upon one's personality and knowledge of good business practices and (2) ability to determine one's commitment to small business success. Provided are information sections on the realities of small business management (the rewards, the sacrifices, why so many failures, the successes). Also included are learning activity which is a checklist for evaluating one's chances of business success, three pamphlets from the Small Business Administration ("Factors in Small Business Success or Failure,""The Enterprising Man," and "Personal Qualities Needed to Manage a Store"), and a script from a cassette tape designed for use with this module. (The final report of this project is available as CE 017 858.) (JH)