This document examines some of the factors involved in individual judgments of television portrayed violent behaviors in an attempt to determine how and why people attach aggressive labels to behaviors and to assess the impact of such decisions. A review of related literature is provided to point out the lack of substantial attention in such research to this area. This report then describes a study of forty adolescents undertaken to test two hypotheses: (1) there is a positive relationship between indices of viewers' aggressive behavior and aggressive character and program preferences, and (2) there is a positive relationship between indices of viewers' aggressive behavior and the frequency with which individuals will approve of televised aggression. Data from the study indicate that the first hypothesis was not supported whereas the second hypothesis was strongly supported. Total aggression score, group membership, sex, and approval of specific situations where television characters used violence were used as the predicting variables. Based upon these findings, it is argued that a new definition of television impact is required and that it must be the basis for understanding the complex interactional and cognitive processes stimulated by television viewing and, in particular, televised violence. (Author/EB)