A needs assessment with a marketing approach was conducted of 603 Kent State University-Tuscarawas Campus (KSU-TC) students and 3,309 students in 19 high schools, with a secondary purpose of promoting closer ties between the KSU-TC community college and local high schools. College students, trained in social research, conducted the study and functioned as liaisons with the high school students, school superintendents, principals, counselors, and teachers to further promote the community college. Several unfulfilled needs were revealed: about 14% of the high school juniors and seniors who were not planning to attend college gave "lack of funds" as their main reason; over 85% were aware of the existence of the college, though less than 10% of the college-bound students expressed strong agreement with the claim that the college offered all the courses necessary for them to complete their first two years of college; in contrast, over 70% of the college students felt that their campus offered all the necessary courses. It is felt that the main value of the needs assessment program lies in the fact that it provides a low cost systematic procedure whereby any college or university may involve their students in a training project which will yield valuable information about the potential need of students within their area. Data tables, focusing on target groups to be informed of specific programs, the questionnaire, and a bibliography are included. (MB)