The changes that are occurring at an accelerating rate in the field of technology can be both frightening and challenging to the broadcasting industry. Some recent developments that affect the field of communication include an information bank that makes it possible to collect and store years of publication issues and then, through computers, to present them in usable, instantly extractable form; and a system that delivers information directly to the consumer through electronic print that is readable on a glass screen. In addition, fiber optics (in which a strand of fiber wire no bigger than a human hair can deliver dozens of television programs) and satellites make cable television almost obsolete; video recording devices, video cassettes, and video games threaten the future of television viewing; and a computer connected to 56 FM radio stations can transmit information nationwide without disturbing the FM broadcast signal. Broadcasters can cope with and take advantage of this new technology if they view themselves as being in the business of marketing information and entertainment, take advantage of their position at the center of news and entertainment, invest and experiment in these new devices, and begin immediately to make these changes. (MAI)