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ERIC Number: ED163487
Record Type: RIE
Publication Date: 1978-Aug
Pages: 20
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Routes Not Taken: A Look at the Long Term Impact of "Roots."
Gantz, Walter
Of 219 people interviewed within a week of the broadcast of the miniseries "Roots," 104 people were reinterviewed one year later to determine the program's long-term effects, including its perceived and experienced impact on race relations in the United States and its stimulation of viewers to search for their own roots/heritage and to read the book "Roots." Results indicated that respondents tended to attribute long-term positive interracial outcomes to "Roots," feeling that the program improved race relations by providing a keener sense of understanding, knowledge of, and respect for blacks in the United States; few respondents felt that "Roots" worsened race relations. These perceptual and cognitive shifts, however, were not matched by behavioral changes in any of the investigated areas; despite initial expectations, few respondents in the followup had detected any changes in their own behaviors with people of other races, had actively sought to discover their own roots, or had read the book version of "Roots." One explanation for the lack of long-term behavioral changes is that anticipated changes may have been minimized by a communication environment that returned to "normal" after heightened interest in "Roots" waned and that no longer placed a premium on altering one's interactions with people of other races, reading the book, or searching for one's roots. (Author/RL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Genealogy; Media Effects; Roots (Haley)
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (61st, Seattle, Washington, August 13-16, 1978)