ERIC Number: ED162642
Record Type: RIE
Publication Date: 1975-Jan
Reference Count: 0
Expanding the Use of Commercial and Noncommercial Broadcast Programming on Cable Television Systems.
Johnson, Leland L.
Consistent with the objectives of previous research investigating ways of increasing the range of program choice to television viewers, this study explores the possibilities of taping the original cable broadcast of programs from local commercial and noncommercial stations and repeating them on otherwise empty cable channels at times that would better suit the convenience of cable subscribers. Possibilities for program diversity are investigated, including signals from distant broadcasting stations, local origination of programs on cable, cable networks carrying programs produced for cable, and pay television. The concept of "block repeat" programming is explained, and its possible application to public television, and public affairs programming on commercial stations, and other programming on commercial stations is explored. Some limitations of this method for other types of commercial programming, e.g., entertainment and sports, are indicated. (RAO)
Descriptors: Cable Television, Commercial Television, Educational Television, Program Costs, Programing (Broadcast), Public Television, Videotape Recordings
The Rand Corporation, 1700 Main Street, Santa Monica, California 90406 ($5.00 per copy)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.
Authoring Institution: Rand Corp., Santa Monica, CA.