ERIC Number: ED162370
Record Type: RIE
Publication Date: 1978-Oct
Reference Count: 0
A Qualitative Study: The Effect of Television on People's Lives.
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
A total of eight focused group discussions, each with 12 participants, were held in Philadelphia, Minneapolis, Denver, and Houston to examine participants' television viewing habits, attitudes toward television, and perceptions of public versus commercial programs. Analysis of the results revealed a similar breakdown of response to television among all the groups. Among the major findings were that television played a number of roles for respondents, including those of entertainment source, escape mechanism, causal companion, educational tool, and filler for unstructured time; that those who believed television was worthwhile were more likely than others to plan their viewing; that the problem of choice of programs did not arise frequently because of multiple television sets in homes; that many of the women enjoyed soap operas but not sports, while the opposite was true for many of the men; that shows most often disliked were those considered superficial, ridiculous, or racy; that "Roots" and "Holocaust" were valued greatly by almost all respondents; that public television was seen as educational but was also perceived to be humorless, unexciting, and repetitious, while commercial television programs were seen as having more interest and variety; and that a more important role for public television was predicted for the future. (GW)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
Identifiers: Audience Response