ERIC Number: ED162369
Record Type: RIE
Publication Date: 1978-Aug
Reference Count: 0
Arousal Effects of Aggressive Film Content as a Function of Viewing Medium.
Norwood, Don J.
Sixteen college students were measured for "skin conductance responses" (SCR) while they viewed four films on either a movie or a television screen in a study of selected media differences between theatrical film and television viewing. The students watched a bland (nonaggressive) and an aggressive film on one medium, then viewed two similar films on the other medium, providing self-reports of their responses by completing "Mood Adjective Check Lists." Although the researchers hypothesized that theatrical film viewers would show greater arousal for aggressive films and less arousal for bland films than television viewers, SCR data show greater arousal for film viewing only during scenes depicting violent death. Researchers find no substantial support for a general media effect of viewer arousal, but they note that different types of aggressive film content create different arousal levels and that uninteresting film content produces "sub-resting" SCR levels. (RL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response
Note: Paper presented at the University Film Association Conference (Los Angeles, California, August 20-25, 1978)