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ERIC Number: ED162307
Record Type: RIE
Publication Date: 1978-Aug
Pages: 18
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The "Total" Newspaper: Suggestions for a Wider Conceptual Approach to Education for Careers in Journalism. Revised.
Hirt, Paul S.
To assist journalism students in making informed decisions regarding newspaper work, a brief course was devised that was based on a total newspaper concept. Defining the newspaper as the interaction of all of its departments in a unique geographic, demographic, and economic setting, this course focused on the traditional approach to a newspaper; the total newspaper approach; the role of service in newspaper production; how to develop an operating structure to support the total newspaper concept, including the roles of each department, promotion, growth targets, setting goals and priorities, the promotion of editorial content, advertising volume, and circulation; and the role of public relations and other departments. (Ways to incorporate as well as broaden the concept in the journalism curriculum are also included.) (MAI)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: For related document, see ED147832