ERIC Number: ED162301
Record Type: RIE
Publication Date: 1978-Aug
Reference Count: 0
The Effect of Pace on Listener Interest in Educational Radio Messages.
Entine, Lynn B.
Assuming that radio listeners are more interested in programs where the pace is faster, two versions of a six-minute interview were devised and tested on 97 adult church choir members. Prior to the experiment, participants completed a questionnaire that requested information on their age, sex, education, radio station preference, and listening time. One group listened to a slow version of the interview where the speaker spoke for longer uninterrupted periods and responded to only four questions. The other group heard a faster version which contained 12 questions and answers. Results indicated that although there was no variation in the immediate responses from the two groups, the listeners who heard the slow version tended to recall the interview as being shorter and simpler than did the listeners who heard the faster version. Therefore, the positive effect of faster pacing was not proven. A statistically significant correlation found between immediate response and pre-existing interest in the content of the tape indicated the need for a more sophisticated match of audience profile, message content, and message structure in educational radio messages. (Author/MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (61st, Seattle, Washington, August 13-16, 1978)